Are you using Hubspot but struggling to differentiate between marketing and non-marketing contacts? It’s a crucial step that allows you to segment your contacts and ensure that you're communicating with the right audience.
What are Marketing Contacts?Marketing contacts are the people on your email list or in your Hubspot CRM who have opted to receive promotional content from you. These contacts have given express consent for you to send them newsletters, product updates and other such information. To ensure that you are reaching the right subscribers, it is essential to set up your marketing contacts correctly.
How to Set Up Marketing Contacts?
To set up marketing contacts in your Hubspot account, navigate to the Contacts menu and select Lists. From there, you can create email lists and enrollment triggers that will include contacts in your marketing campaigns. Make sure that you’re sending relevant and personalized content to each list, so your subscribers engage with the content and ultimately convert.
What are Non-Marketing Contacts?
Non-marketing contacts are individuals in your Hubspot account who have opted out of receiving promotional content. These might include customers, past clients, or people who have unsubscribed from your email list. These contacts do not want to receive any marketing material from you.
How to Set Up Non-Marketing Contacts?
To set up non-marketing contacts, you can create a smart list with Hubspot. Go to the Contacts menu, select Lists, and then click on Create List. Under the conditions tab, select ‘Do not include contacts who have opted-out of email communications.’ This will ensure that you're not sending any marketing material to non-marketing contacts, keeping your messages in line with the contact's preferences.
Why is it important to Segregate Marketing and Non-Marketing Contacts?
Segmenting marketing and non-marketing contacts is essential to ensure that you're targeting the right audience with your marketing campaigns. Sending promotional emails to non-marketing contacts can lead to an increase in spam complaints or opt-outs. This can harm your sender reputation, making it difficult for you to reach your desired subscribers. Identifying non-marketing contacts and segregating them from marketing contacts can help improve your customer experience.
Setting up marketing and non-marketing contacts in Hubspot is crucial to ensure that you're targeting the right audience with your marketing campaigns. By doing so, you save time and resources and help to boost your conversion rates by improving communication with your audience. Hubspot's capabilities make it easier than ever to create segmented lists of contacts, allowing you to reach the right audience effectively. By following the tips mentioned above, you’ll be well on your way to setting up and managing your contacts with Hubspot like a pro.